My name is Natacha Poggio and I'm an Assistant Professor of Visual Communication Design at Hartford Art School, University of Hartford. This blog will serve as an account of the assignments I created for my classes, which revolve around my commitment to design ethics and sustainability in design education.
Currently, this blog will post updates regarding the second assignment for the senior course Design Problem Solving, the project challenges students to design a sustainable tea packaging. I usually save bookmarks related to Sustainability and the Tea packaging assignment to my delicious account. Please, check them out.
Here are the guidelines for the Sustainable Packaging Design project* that my students are currently working on:
- Design the packaging and brand suite (3 varieties) for "awaken" tea company.
- Design the logo for "awaken" and basic stationery.
- Create a 3D mockup of the packaging concept (digital or physical)
- Document in a process blog the progress made through the five weeks the assignment entails.
- Packaging must have limited impact on the environment, i.e.; has to be sustainable (recyclable, biodegradable, water soluble, repurposable)
- Consolidate in a powerful presentation the brand application, packaging comparative analysis of competitors, and SWOT.
Awaken Tea is targeted to environmentally-concerned young professionals (green advocates who think green, shop green, live green). In the 25-40 years old niche, this audience is health conscious, and interested in organic and eco-friendly products and activities.
The project was assigned on Wed. Sept 17th and it will be due on October 27th, 2008.
*This project was "recycled" from a course created by Professor Eric Benson, at the University of Illinois at Urbana-Champaign.
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